We’re The Popovich Financial Group
A passionate team of advisors providing wealth management for your lifetime — and your legacy.
A passionate team of advisors providing wealth management for your lifetime — and your legacy.
From short-term goals like saving up for an exotic vacation to long-term goals such as living out your dream retirement, we’ll sit down and discuss everything that’s on your mind to gain a better understanding of you, your needs and what you hope to achieve.
Your financial plan is not a one-time meeting, but rather a living, breathing document that will be continuously updated as you — and your life — evolves. Whether you’re a parent, recent grad or pre-retiree, we can help make sure every financial decision you make has your best interests in mind.
What is Financial Planning?The Popovich Financial Group at Baird has a unique approach to wealth management focused on helping you make smart financial decisions to achieve your life goals. Watch, Kathy Carey, CFA®, Baird’s Director of Investment Research and Advanced Planning, defines Wealth Management at Baird, and highlights why we’ve centered our approach around these three important steps:
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Cash flow planning involves understanding where your money comes from, where it goes and what choices align with your overall financial plan.
When designing a plan to save for your child's education, it’s important to evaluate how college savings and your financial plan will work together.
Estate planning is more than completing a living will and filing documents with your attorney. It’s ensuring that the legacy you’ve created helps the people and organizations closest to you reach their dreams even after you’re gone.
A thoughtful estate plan lets you pass on your assets the way you want, maximizing the financial benefit to your heirs and providing comfort during a difficult time in their lives. And your Baird Financial Advisor has the expertise to make sure your estate plan is working in sync with your larger wealth management plans by helping you:
Having an investment plan will provide you with a sound strategy to follow and stick to, even when your investments fluctuate during a time of market volatility.
Invest early to allow funds to accumulate and grow over the subsequent decades so you acquire substantial resources for your retirement years.
Matching your investment’s denomination with your liability’s denomination will remove unpredictability and liability-asset pairing projections from your portfolio.
Making the most out of your money starts with recognizing all the ways taxes can impact your financial future. Whether you’re focused on your own retirement, a loved one’s education or the best way to pass on your wealth to your heirs, any sound, forward-looking plan to maximize your wealth needs to take into account taxes' bite.
Just as the rise and fall of interest rates can ripple throughout your investment and wealth management plans, so too can changes in tax policy. Your Baird Financial Advisor is trained and experienced in crafting wealth management strategies that plan for its impact, keeping you on track with your broader vision.
Stick to the stocks that have a history of good performance in the market or venture beyond your comfort zone to explore the investment options that offer a higher potential ROI.
Whether you seek immediate results or don’t mind waiting, we’ll help you get the return you need to achieve your investment objectives according to your desired timeframe.
From short-term to long-term, we’ll design an investment strategy that focuses on the objectives you care about most so you get maximum value out of every dollar.
Baird financial advisors may only conduct business with residents of the states or jurisdictions in which they are properly registered or licensed and not all of the securities, products and services mentioned are available in every state or jurisdiction. Investing involves risk. There is always the potential of losing money when you invest in securities. Asset allocation, diversification and rebalancing do not ensure a profit or protect against loss in declining markets. Please visit FINRA's BrokerCheck for specific state securities licensing for each Financial Advisor. This Website is for informational purposes and is not an offer or solicitation to buy or sell any securities, products or services. This site is for residents of the United States. Baird does not offer tax or legal advice. Securities, products and services are offered through Robert W. Baird & Co. Incorporated. Member NYSE and SIPC.
703-668-1313
NPopovich@rwbaird.com
As managing director, I specialize in asset allocation, investment policy, wealth transfer and charitable giving. Through my dedication to trust, integrity and my reputation as one of Forbes Top Women Advisors, I'm here to help guide you through every financial decision.
My career began at Merrill Lynch in 1998. A few years later in 2008, I became the founder member of the Baird Network of Women Financial Advisors. Since then, I’ve been an active member of Baird's mentoring program.
My interest in financial planning grew out of my own family experience. I witnessed firsthand the tragic consequences that can result from inadequate planning. Since then, I have dedicated myself to making a difference in my clients’ lives. I am especially passionate about educating women and children so they can feel empowered to use their money as a tool to build a bright and successful future.
Why I Serve
I’m an active speaker in the Washington D.C. area and an advocate for helping women gain a deeper understanding of their financial life. I am driven by my passion for helping families build their legacy through strategic planning and investments.
My interest in financial planning grew out of my own family experience. As a young girl, I witnessed first-hand the tragic consequences that can result from inadequate planning. Since then, I have dedicated myself to making a difference in my clients' lives by stressing the importance of financial preparedness. I am especially passionate about helping women and children learn the basics of responsible money management so they can make smart financial choices and gain confidence through their own decisions.
Awards & Community Involvement +
Awards:
Community Involvement:
703-668-1317
RUnthank@rwbaird.com
I have over 10 years of experience specializing in equity and fixed income selection and portfolio management. My primary focus is on retirement strategies related to financial planning, investment management and asset allocation.
Outside of work, I have written various market-specific articles about credit markets and investment strategies. I have a bachelor's degree in finance from Virginia Tech University and currently lives in Ashburn, VA with my wife, Jenni, and our three kids, Gabriella, Gavin, and Giuliana.
Why I Serve
My number one mission is to provide an exceptional level of service for my clients and to have a positive impact on their lives. Being able to educate them on ways to enhance their financial wellbeing has always been a passion of mine. Although our clients come from different backgrounds and career paths, they all tend to share a common goal of wealth preservation, as well as trust our team to guide them through market volatility. Nothing makes me feel better than building lasting relationships with our clients and their families.
703-668-1304
BGoad@rwbaird.com
With an accounting degree from West Virginia University, I am licensed in FINRA Series 7 and 66 and hold both life and health insurance licenses.
Prior to joining Popovich in 2016, I worked within United Bank’s wealth management division in West Virginia and Washington D.C. ,where I delivered a holistic planning approach to high net worth clients. In my free time, I enjoy running, hiking and traveling around the world.
Why I Serve
My passion for financial planning came at a young age. With a father who owned a sole proprietorship, I witnessed first-hand unexpected life events — the death of a loved one, divorce, health issues and economic conditions — impact my family’s financial wellbeing. I became worried and realized the importance of planning for the unexpected. It was then that I found a passion for giving back and educating others about financial wellness.
703-668-1308
SLJohnson@rwbaird.com
As the client assistant, I’m responsible for account maintenance and processing, opening new accounts, transferring assets, cashiering and helping clients access Baird Online. I’ve been a proud member of the Baird family since 2007.
Currently living in Chantilly, VA, I enjoy spending time with my family and cheering for the West Virginia Mountaineers.
Why I Serve
My role is very client-facing, and I have always loved that aspect of it. I like to help people understand the parts of the business they otherwise wouldn’t know much about without my guidance.
With people at the forefront of our firm, you will never be just a name or a number to us.
Everyone has a story — where they’ve been and where they would like to be. Our mission is to gain a comprehensive understanding of who you are at home, as well as at the office, to create a financial plan and strategy that complements your unique identity — your values, beliefs and vision for the future.
Beyond managing your wealth, we serve to bridge the gap between your resources and the things you want out of life so you achieve maximum value out of our guidance.
Whether you’re managing student loan debt, starting a business or considering buying a house, our Financial Planning Process is tailored to your unique needs and goals as a young professional.
From optimizing your investments to developing a budgeting strategy, we can help make sure you’re covered for the next five, 10 and 20 years.
Whether you just quit your job or recently separated from your spouse, we can help you begin this new chapter with confidence.
Focus less on managing your money and more on improving your business with strategies that offer room to grow and expand.
Catered specifically to those who have recently graduated from college or just recently began working at their first full-time job, this process focuses more on short-term goals while you grow and evolve in your personal and professional life.
As a retiree, you face unique challenges and opportunities when planning ahead for your exit from the workforce. Our team is experienced in navigating these situations, always keeping your best interests in mind when creating a strategy that aligns with the vision you have for your future. Instead of a one-size-fits-all approach, we work diligently to uncover new ways to fulfill your requests and ensure your needs are secured and protected throughout your lifetime.
As a retiree, you face unique challenges and opportunities when planning ahead for your exit from the workforce. Our team is experienced in navigating these situations, always keeping your best interests in mind when creating a strategy that aligns with the vision you have for your future. Instead of a one-size-fits-all approach, we work diligently to uncover new ways to fulfill your requests and ensure your needs are secured and protected throughout your lifetime.
With experience in a wide range of industries, our team has gained extensive insight and expertise in a variety of business-related financial decisions and situations. Dedicated to proactivity (as opposed to reactivity), we’ll lend our objective advice and guidance throughout your company’s lifetime to ensure you never compromise the integrity of your products and/or services. No matter what happens, you’ll have us in your corner supporting every next step so you remain successful.
In addition to helping our clients achieve their financial goals, we value volunteering our time in the community and providing those who are less fortunate with the resources they need to live happy — and healthy — lives.
During Baird Gives Back Week 2019, we supported the charity, Food For Others. Learn more about their mission.
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The Baird Foundation supports nonprofit organizations who focus on health and human services, education, the arts and diversity.
Virginia Hospital Center Foundation’s story dates back to 1925 when five women's clubs joined together to raise $100 to start the Arlington Hospital Association. This community project went on to become a 100-bed hospital that has grown to become the Virginia Hospital Center we now have today.
Founded in 2010 to honor the memory of Yeardley Love, One Love works with young people across the country to raise awareness about the warning signs of abuse.
The Giving Circle of Hope has become a leader in local philanthropy by making vital connections, providing resources and knowledge of the nonprofit sector, engaging in advocacy, furthering education and awarding grants.
Hopecam’s mission is simple: overcome the social isolation experienced by children during their cancer treatment.
Neediest Kids provides thousands of low-income students across the Washington D.C. metro area with the basic essentials they need to get the education they deserve.
Food for Others distributes free food to people in need and provides opportunities for people to volunteer their resources.
Oceana is the world's largest international advocacy organization focusing on protecting the ocean. They aim to influence policy around the world to make the ocean a healthier place.
You deserve a dedicated team of professionals who have your best interests in mind at all times.
That’s why we’ve compiled a list of top talent in a variety of industries because, with so many options out there, it can be hard to know who is truly going to provide you with the solutions you need. All of the professionals listed below have proven their expertise and commitment to serving others.
These listed professionals do not have any formal relationship with The Popovich Group or Baird. No compensation for referral is exchanged or provided and this is not an endorsement of their service or expertise.
Jim Head represents individuals and owners of closely held businesses in the areas of estate planning, estate and trust administration, fiduciary litigation, tax, gift and estate tax controversy, business planning and other general business law matters.
Susan Wagner is a Partner with TAXX, LLC. She has been preparing tax returns for individuals and small companies for over 20 years. She especially enjoys consulting with start-up companies about accounting and tax strategies.
As an experienced business executive, Realtor®, Certified Luxury Home Marketing Specialist® and Accredited Staging Professional®, Marybeth Fraser leads the Magnificent Manors Real Estate Team of Keller Williams. Smart marketing, meticulous research, creative staging, local market knowledge and intelligent negotiations are skills she brings to each transaction to make sure the process runs smoothly from start to finish.
Abacus Benefit Consultants, Inc. delivers timely and cost-effective TPA services for IRS qualified retirement plans.
John Norce
Enrollment into Medicare can be a challenging, confusing, and often times, an intimidating process. John is very passionate about helping seniors prepare, enroll and manage their Medicare benefits. Understanding that knowledge is power, and he seeks to advance our community's grasp of Medicare through one-on-one meetings or at a community educational events. In both settings, John will share my extensive knowledge of Medicare to ensure you have the required information to make the right decision for you.
Bill Fralin
Bill Fralin is one of the top 50 attorneys in Virginia, according to Virginia Business Magazine. Along with working at the Farr Law Firm, Bill lectures on subjects related to life care planning, elder law, asset protection and preservation, and estate planning.
At the beginning of our partnership, we’ll schedule a 15- to 30-minute informal meet and greet — either in-person or by phone — to learn more about you, your background and your needs. This is a great opportunity for us to get to know one another and decide whether or not we’d be a good fit.
Next, we’ll invite you to our office where you’ll have the opportunity to meet the rest of our team. During this meeting, we’ll provide information about our services, philosophy, fees and more so you can feel confident during the decision-making process.
After that, we’ll collect any financial information you have, as well as discuss your short- and long-term goals. We’ll then provide you with some initial solutions and recommendations based upon what we feel will suit your needs best. Then, we’ll develop a game plan for our relationship moving forward.
Once we all agree on the necessary next steps, we’ll open accounts, implement our investment strategy and perform any other discussed duties. After all action items have been executed, we’ll meet at least once a year to review your progress and make any adjustments as needed.
Demystifing the national debt.
Inflation is a common concern for many of our clients which is why we wanted to share the video below from the Baird team. Michael Antonelli, PWM Market Strategist and Ross Mayfield, Investment Strategy Analyst share their expertise on inflation along with some planning considerations to help address any concerns you might have.
Because inflation rates can look very different for health care, education and every day expenses, breaking out your financial goals separately can be very valuable to determine how inflation rates might impact your overall financial plan.
As you and your network continue to be faced with big life decisions we know there is an interest and need for resources to help make informed choices appropriate for you.
For being clients of The Popovich Financial Group at Baird we have partnered up with InfoArmor to give you a special low price offer for identity protection. Enjoy peace of mind, financial reassurance and time saving expertise with InfoArmor’s comprehensive identity protection plan PrivacyArmor.
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"Financial Fitness” is our new podcast, delivered in a series format, to address different aspects of finance. Our team always says that our profession is an Art, not a Science. There is no “One Way” to pick a stock or save for retirement or even spend happily and without consternation in retirement. So we have decided to bring a financial platform to you. We will be interviewing experts in different fields that at varying stages of your life become relevant and incredibly important. Our experts will include Attorneys, Accountants, Asset Managers, Actuaries, etc. that all have something important to say and we are happy to provide this platform to deliver their advice to you.
Make sure to subscribe below so you can be up to date on the latest episodes.
Available to listen at the following places:
Read Baird’s first blog; trader, Mike Antonelli, brightens days with unique market insights.
Strategas – a Baird Company provides Market Strategy and timely perspective to help you better understand what’s happening in the world today and what it means for your portfolio and plans. These premier insights combine investment strategy, macroeconomic perspective, government policy research, technical analysis and a deep understanding of the fixed income and equity markets. This comprehensive Market Strategy complements and enhances our investment and planning solutions for you.
We have a huge appreciation for the Virginia Academy of General Dentistry association and what their doctors have achieved to give back to their community and profession. Our team is committed to helping dentists run a successful practice and give back to their employees.
Your employees retirement matters. Let us help you determine the best plan of action for your business.
As an added service our team will provide complimentary financial planning for each employee on a personal level.
Our team takes pride on managing your assets so you can focus on what is more important to you which is growing your business and spending quality time with your family. It is our fiduciary duty to work in your best interest as well as each employee.
Baird is an international wealth management, capital markets, asset management and private equity firm.
Thanks to our independent, employee-owned structure, each one of our associates worldwide shares a real stake in your success. We know from experience that the only way to help you reach your goals is to keep your best interests in mind — always.
Since 1919, we’ve been earning our clients’ trust by staying true to our mission:
To provide the best financial advice and service to our clients and be the best place to work for our associates.
While we have grown over the years to meet the evolving needs of our clients, we preserved the core values that kept us strong and stable through every market environment:
A cohesive plan of action, paired with strategic next steps, will help you — and your family — secure your future for years to come.
We look forward to joining you on your journey.
Thanks for reaching out! We’ll be in touch.
